We already know the typical customer journey is anything but linear. Shoppers spend most of their time on the wild ride we call the Messy Middle. From trigger to purchase, they’re often caught in a repetitive [...]

Eugene Healey is an independent brand strategy consultant, keynote speaker, and business lecturer. He specialises in cultural analysis and explaining how brands can win by enriching people’s experiences rather than appropriating them. Growing old is [...]

1. Start strong, end strong: Master your website’s entry and exit points Most people leave a website at the very beginning or end of their journey. It’s crucial to focus a big chunk of your [...]

2026 promises further AI advancements and technological breakthroughs. This can lead to shifts in how people interact with the world around them — both digital and physical — and how the business world connects with consumers. Amidst technological [...]